In 2008 the Obama Campaign revolutionized the way campaigns spread the message about their candidate. They used electronic media to raise money, introduce the issues they wanted to stress, and sell campaign material to their backers. Email was used more during that campaign than any other campaign to date.
You would think that all the Democrats running for office during this election cycle would have learned from the 2008 campaign how to use email to their advantage. But my experiences with the Boxer campaign have shown that not all the candidates have followed that path. I signed up as a supporter on the home page for both Boxer and Fiorina. So far, I have received 13 emails from the Fiorina campaign and only 3 from the Boxer campaign. I can't help but think this will work to the detriment of Senator Boxer. In a state where the electronic industry has always been in the forefront, you would think the candidates for Senate would be more innovative on the use of electronic media.
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