Let the Air Wars Begin

Both Boxer and Fiorina have unleashed attack ads this past week. Negative ads by the candidates, let alone by interest groups, have outpaced issue ads by two to one in the contest. I hate watching but obviously negative ads work.  How do I know they work?  Because there are so many of them. Why are there so many of them?  Because they work.  Campaigns have a limited amount of money to spend on ads.  If negative ads didn't work, they wouldn't be aired.  Campaigns would use their money in different types of ads.  This year, with the Supreme Court decision which unleashed corporate and union cash with no restraint, we have seen more negative ads than ever before.  Hopefully this will be fixed in the next Congress.  But don't hold your breath.